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Designer Spotlight: Joanna August


We here at the Houston Wedding Blog do NOT believe that ho-hum bridesmaids somehow elevate the beauty of the bride. And neither, thankfully, does Joanna August. We love that the newbie bridal designer’s line emerged directly out of her own dilemma over sending “her best friends down the aisle in dresses whose beauty ran a distant second to that of the table settings” at her 2008 wedding.

Know what we love even more? Her absolutely gorgeous bridesmaid dresses. And know who loves those dresses even more than we do? Uh, that’d be the lucky bridesmaids who get to wear them—over and over and over again.

Who wouldn’t love flouncing down the aisle (and then turning up at Skybar) in the ultra-chic Erica, with its one-shoulder bodice and flirty skirt? Then there’s the slightly more daring but equally romantic Dara Mini. Like the Erica, this one’s 100% silk, but instead of a solo shoulder it’s got a ruffled neckline, a higher scalloped hem and a figure-flattering wraparound style. Picture-perfect for spring weddings, right? But doll it up with some sparkly earrings and a pair of stilettos, and your maid is dressed for a sophisticated summer dinner date. Yum!


Planning a formal affair? You have got to check out Joanna August’s Jae Long, with shirred asymmetrical neckline and floor-grazing A-line skirt. You can get this Grecian-inspired bridesmaid dress in any number of vibrant colors, from aquamarine to scarlet, but we think it looks simply stunning in basic black. Wow.

Jae Long
Jae Long

Joanna August also makes lovely, unfussy, sophisticated wedding gowns, all of them 100% silk, all of them under $4,000 (with one, the ethereal Kelly, under a grand!), and each utterly unique in silhouette and style.

All of Joanna August’s dresses can be ordered online, but to see them in person, you’ll have to get yourself to Bella Bridesmaid in Dallas. For now. Joanna, whose hubby hails from Texas, and who says she “LOVES Houston,” is hoping to get her dresses in a local boutique soon. And guess who’ll let you know when she does? Uh, that’d be us.

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